Trends x Sports - July 2024

July 2024

Trends in Sports Monthly Newsletter

What is this newsletter?

Every month, the Sports Trends Fanalyst on the Trends Data Team curates and highlights some of the biggest search trends in the sports world.

July is when the best of the best athletes gather on one stage, as we round up the moments - both on and off the field of play - that the world was searching for during the 2024 Summer Games

This newsletter contains Google Trends data surfaced, analyzed and published by the Google Trends Data Team. Please reach out to annanya@google.com for any questions or further inquiries regarding the data.

If you have any requests or want to know more, just let us know at trendsdatateam@google.com.

Highlights of the Month

Pommel horse

reached an all-time high in search interest

The men's gymnastics event reached an all-time high in search interest, with Ireland being the top country searching for the event during the month. In the US, the pommel horse guy was a breakout search related to the event, with searches for boys gymnastics near me reaching an all-time high. People searching for the viral pommel horse guy, Stephen Nedoroscik, were also searching for glasses and Superman.

where is the olympic village in paris

spiked +1,150% globally

do athletes have to stay in the olympic village was a global breakout search during the month, along with searches for tinder olympic village. People were also looking ahead to 2028, with los angeles olympic village becoming a breakout search in the US.

what is artistic gymnastics

was the top trending "what is" sports search globally

Searches asking what is in the boxes at the olympics also spiked +3,700%. Outside of the competitions, people were wondering what is snoop dogg doing at the olympics.

The Sports

Follow along with the Summer Games at our Trends hub.

(Links to US, FR, DE, MX, BR, JP, AU, and UK pages)

See how people are searching for the athletes, teams, and sports for each day of the Summer Games.

click image to explore the data

Trending questions on the Summer Games

(July 2024, Worldwide)

1. How many athletes from USA in Olympics 2024?

2. How many medals India won in Olympics 2024?

3. How many athletes in Olympics 2024?

4. Where is the surfing for Paris in 2024?

5. How many events are in the Olympics 2024?

Top "when is..." Summer Games searches

(July 2024, Worldwide)

1. When is gymnastics Olympics 2024?

2. When is women's gymnastics Olympics 2024?

3. When is the Paris Olympics Opening Ceremony?

4. When is track and field Olympics 2024?

5. When is surfing Olympics 2024?

Seven of the top 10 most searched Summer Games athletes globally were tennis players.

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Three of the top 10 most searched Summer Games athletes in the US were from the USA women's gymnastics team.

Top searched Summer Games athletes

(July 2024, Worldwide)

1. Carlos Alcaraz (Tennis - Spain)

2. Novak Djokovic (Tennis - Serbia)

3. Rafael Nadal (Tennis - Spain)

4. Simone Biles (Gymnastics - USA)

5. LeBron James (Basketball - USA)

6. Jasmine Paolini (Tennis - Italy)

7. Lorenzo Musetti (Tennis - Italy)

8. Léon Marchand (Swimming - France)

9. Alexander Zverev (Tennis - Germany)

10. Iga Świątek (Tennis - Poland)

Top searched Summer Games athletes

(July 2024, US)

1. Simone Biles (Gymnastics - USA)

2. LeBron James (Basketball - USA)

3. Novak Djokovic (Tennis - Serbia)

4. Carlos Alcaraz (Tennis - Spain)

5. Sunisa Lee (Gymnastics - USA)

6. Rafael Nadal (Tennis - Spain)

7. Katie Ledecky (Swimming - USA)

8. Coco Gauff (Tennis - USA)

9. Stephen Curry (Basketball - USA)

10. Jordan Chiles (Gymnastics - USA)

See the top searched sport by US state during the month.

The Opening Ceremony

Mongolia had the top searched "outfit" from the Opening Ceremony.

Top searched Opening Ceremony outfits

(July 2024, Worldwide)

1. Mongolia Olympic outfit

2. Team USA opening ceremony outfit

3. Canada opening ceremony outfit

4. Spain opening ceremony outfit

5. Malaysia Olympic outfit

Trending Opening Ceremony questions

(July 2024, US)

1. How long is the Olympic opening ceremony?

2. Who is performing at the Olympics opening ceremony?

3. How many countries are in the Olympics?

4. How long is the Olympics?

5. Who lit the Olympic flame in 2024?

click image to explore the data

The Village

The Olympic Village is the top trending topic related to baked goods in the US in July.

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Searches for chocolate muffins also reached an all-time high in the US during the month.

Trending Olympic Village searches

(July 2024, US)

1. floating Olympic Village

2. Olympic Village food

3. Olympic Village singing

4. Olympic Village rules

5. Olympic Village baked goods

Trending Olympic Village questions

(July 2024, US)

1. Do Olympians have to stay in the Olympic Village?

2. Where will the Olympic Village be in 2028.

3. What happens to Olympic Villages after the Olympics?

4. What does the Olympic Village look like?

5. Can you leave the Olympic Village?

Hinge and Tinder were the top trending topics related to olympic village location globally in July.

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See the top countries searching for this.

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